Friday, 5 August 2011

Fashion Forecasting: Why is it necessary?

There are two ways to introduce products into the market. One is the way which is adopted by the designers and the other is the one adopted by the retailers. While there are many differences in the way these two fashion sellers make their products as well as retail them, it is true that both these segments of fashion-introducers know their markets very well, or they have to do so if they have to succeed. Fashion forecasting could be more of the intuitive experience of the designers and the outcome of their creative minds whereas, for the retailers, the same could be referring to the in-depth analysis of the consumer buying behaviour.
Fashion forecasting is mostly concentrated on the following aspects:
  1. Colour Scheme forecasting
  2. Style Forecasting
  3. Fabric Forecasting
Based on these three crucial aspects, the companies undertake the market research to determine what could be the best products to be launched in the market. The designers are not guided by this thought. They have their own creativity to offer. They make the products which are not based on the consumer research but on their own line of thought. And, they do find the market for the same. They are also the fashion trend setters. Their collections are featured in the prominent fashion magazines of the world and these are a big and rich source of fashion inspiration. But, the question is why are fashion forecasts done?

The most obvious reason is that these forecasts provide a feedback to the biggest retailers who are spread across different geographies to determine what could be products which will occupy the shelf space of their hundreds of stores. They not only have to outdo their competitors by providing the more attractive clothing to the people but also to ensure that their growth objectives are met. So, these forecasts play a pivotal role in the success or the failure of their multimillion dollar objectives.

The other important benefits of these forecasts are their use by young and established designers, design companies, service providers and the manufacturers to base their sampling collections. Thus, these are the backbone of the apparel and fashion industry and are instrumental in driving the brand value on the upwards curve. 

Wednesday, 29 June 2011

Evening Dresses For Bulky Bodies— How To Make A Selection?

Which woman does not want to fit in that hour-glass body figure? But, it is also a harsh fact of life that, because of many reasons, the women tend to gain fat and become bulky. This often makes them do compromises with their lifestyles, most importantly pertaining to the garments that they wear and the food that they eat. It is only with the iron-willed determination that they are able to get back into that much desired shape by losing their bulk with persistent efforts. However, so far as the garments are concerned, they can now get their favorite evening dresses, tops, skirts and other garments styled in such a way that their bulk is hidden to a considerable extent. 

If you are heavy, then you tend to lose confidence. The people tend to ignore you or take you for granted. You fail to make a good impression and all this leads to a tendency of going back into the shell rather than being an outgoing person exuberant with confidence. To bring the confidence and the smile back to your face and to make yourself more noticeable in the eyes of others, the carefully styled garments can be had from the stores. Often, the bulky tend to complain about the lack of proper clothing for them but it is not the lack of it that is to be blamed rather the poor selection that they often make while buying the garment in the store. 

Before going to buy the designer dresses or the evening tops or even the bottom wear in the store, it is important to first know where all you are carrying the bulk on your body. Is it the waist only? Or, is it the waist and the upper half of the body? Or, is it the lower half which is heavier than the upper one? There might also be a situation where there might be an even spread of the bulk on your body. These are important facts to know since the choice of properly shaped evening dresses would depend on which parts of the body are more bulky. While it is true that the beaded garments might be categorised only as per the sizes it is a fact that some of the designers or the stylists would be making these products keeping in mind the bulk that people carry. So, you might have to find which one suits you- whether it is the A-shaped one, or the straight fit. It could even be the right proportion cuts and shapes given to garments which could give you good looks. 

Due to the efforts of the stylists who recognize the need and likes of the bulky people to be equated in personality with their fitter companions and want to wear the single piece evening dresses, there is a good availability of a wide variety of garments for these people. Some of the stores are even turned into specialty stores which are stores catering to these people daily as well as party wear needs.

Sunday, 10 April 2011

What Makes Evening Dresses A Perfect Party Wear?

An evening dress, as the name suggests, is the one which is usually worn in the evenings. As the practice has it, these are generally worn on some event or occasion and, most of the time, in the evenings. This does not mean that these are not worn in the day time. Women like to wear the evening dresses that give them a perfect look for any occasion. Some of the reasons why women like to wear these dresses are:

1.     a) Formal: These are considered to be a part of the formal party wear. So, these are suited for most of the formal events or occasions. Whether it is the personal formal party thrown for the birthday or the wedding anniversary or it is office formal party, evening dresses suit all occasions.

2.      b) Improves the personality: These can be sexy and gorgeous on one hand and gracious and elegant on the other. Depending on the styles and the way you want to project yourself out there in the party, you can have the one which suits you the best. The persona of a woman is glorified using the designer dresses.

3.      c) Available in great variety: There is no shortage of the different styles that you can find of these evening dresses. Halter neck, strapless, cowl neck, asymmetric shoulder, floor length, train and many other styles can be found. Then, these can come in different fabrics. From the expensive silks to the cheap cottons, these can be made in a range of natural and man-made fabrics. Further, these can be plain, printed or even hand beaded evening dresses that can be got by women as per their budget.

Tuesday, 8 March 2011

Beaded Motifs Designs On Evening Dresses: How To Check For The Quality Of Their Workmanship?

Beading is generally considered to be different from the embroidery works. It is commonly understood to be the hand or manual work of putting the embellishments on the fabrics whereas the embroidery works are generally understood to be machine operated or computerized. Beading or hand beading is expensive as well as artistic. The use of multiple embellishments of different varieties is possible with the beading technique rather than with the machine or computerized embroidery. If you happen to shop around for the garments, accessories, home furnishings or any other item on which beading has been done, you would like to get the best quality.

Here are some of things which you shall watch out for on the quality front while buying beaded items:

Firmly Secured
The beading shall be secured with good knotting. It shall not come out on cursory pulling of the embellishments with fingers. If the use of beaded motifs and appliques is being done, then the same shall be sewn or hand-tucked nicely and firmly on to the garment.

No Loose Work
Whatever material is used for ornamentation or beading, it shall not be loosely dangling down. Loosely held embellishments or loose thread work is not considered to be good quality workmanship. If there is a big gap between the two stitches of the thread while doing hand embroidery, it will be loose and fluffy. So, watch out for that loose and hanging beading next time you go to buy the glittering and beautiful evening dresses.

Density Of Work
Generally, the higher density of the beading work is considered to be of better quality than the lesser density one since the base material does not show. Naturally, it is more expensive as well.

Colour Of The Thread Used For Tying The Beads Or Sequins
If you find that the thread which is running through the beads or sequins is markedly different from the colour of these embellishments so that it is becoming prominently visible, then this is a clear exhibit of carelessness.

The Shape, Dimension And Design Of Beaded Motifs
Beading work entails that the design motifs are first traced on the fabric before work begins on these. Also, it is quite natural to expect greater finesse of work done with hands, with proper shape and design of the motifs being brought out with the hand work. If this not so, or the same motif is done in different shapes and dimension, then it does not tell appreciably on the consistent delivery of quality work.

When you happen to shop for the beaded articles next time, you can determine which one has a better workmanship than the others. This can also help you to ascertain whether the comparative prices being asked for are justified or not.